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SMALTA "You Can Do It"Promotion
Smalta
THE PROMOTION

In almost all participating schools there was great enthusiasm shown by most students once the games were explained and the prizes shown. The balance between the two activities provided an avenue for both girls and boys to participate. Students were excited to participate and were even more than happy to win the fabulous T-shirts and drinks.

 
THE EXECUTION

Students were expectant of the promotion. There was a certain level of excitement created by our presence. For most of the lunch hour “Smalta “ was on the minds of the students.

 
FINDINGS

It is noteworthy that, for these, Smalta is more commonly drunk at school rather than at home, and more so for the general students. Averages of 31% of the students surveyed have comsumed Smalta during the two week period prior to this survey. 92% of the school-feeding students agree that Smalta should be included in the School Feeding Program.

 
2 Sweet 2 Pass Buy Your Yearbook
Smalta
THE PROMOTION

The concept of partnering with KC Confectionery was twofold in nature; it provided The Yearbook Company with an opportunity to promote its upcoming yearbook publication to parents, students and staff alike in a brain teaser of sorts. The promotion focused on the number and word 2 Sweet along with the 2 Pass Buy and highlighted that yearbooks were on sale.

 
THE EXECUTION

With a costumed character (Yearbookie) distributing confectioneries to parents and students on drop off and pick-ups at school a fun filled atmosphere pervaded. Parents were happy to know that yearbooks were on sale and even gladly accepted sample confectionery’s being distributed.

 
FINDINGS

The campaign was indeed a success for The Yearbook Company and KC Confectionery as in many cases students had not advised their parents on the availability of yearbooks. They were also introduced to a new brand of confectionery that was being test marketed.

 
     
Protected Species Tour
Smalta
THE PROMOTION

As we continue to grapple with the effects of Global Warming and by extension our own problems faced, the Protected Species Tour sought to educate our students on the multiplicity of animal life that exist in our twin-island Republic.

 
THE EXECUTION

Posters with an average height of 6ft x 3ft were constructed, with research information that included School Media TT liaising with The Ministry of Education and The Emperor Valley Zoo, this educational tour sought to highlight various species of animals, their protected status, their demography, scientific names and other reproductive information.  These banners were displayed in schools over a two day period.

 
FINDINGS

Many students and even teachers remarked that they “never knew that some of these animals lived in Trinidad and Tobago”…  A common theme that recurred was that this should be done on a wider scale with more species being displayed

 
U-Vote graphic

U Vote was initially launched in 2007 as we saw the need to garner the views of the tens of thousands of young persons in secondary school who were actively becoming engaged in the politics of the day. This exercise proved both successful in its concept but also educational in nature and historic in the results generated (in 2007 we were the ONLY poll to correctly predict the general elections outcome).

With the advent of an early election in 2010, many administrators and students alike once again requested that our earlier initiative be continued. Although we experienced many challenges we remained undaunted in our mission to involve and educate and even without major sponsorship expanded this initiative to a wider geographical and demo-graphical cross section of secondary schools.

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College and Career Fair

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